Review of Data Centre World London 2013

By Lisa Huff

I haven’t attended an AFCOM Data Center World Conference in almost five years because when I did, my impression was that the exhibits were not well attended by would-be clients of the company I was working for at the time. In fact, that year, we saw only two potential customers in our booth. People that have attended it recently have told me much of the same. They received less than a handful of good prospects to target.

Fast forward to 2013 when I’m temporarily living in the UK and have an opportunity to attend Data Centre World in London. I was pleasantly surprised to find, in my opinion, a much better event – and it was free for qualified attendees! Perhaps that was the difference. I found the conference program to be comparable to AFCOM’s and the exhibit floor to  be much more crowded. The other refreshing thing was that while software defined networks (SDN) were mentioned, they were not the overwhelming theme. The program stuck to its intended subject matter, the data center market, its networks, facilities, clouds and hardware.

Some of my observations from attended presentations and visits to some of the booths:

• Data center space demand throughout the world is expected to level off within the next five years due to server virtualization. SSE Telecoms showed this chart to illustrate this:

           It was reiterated by CBRE in its presentation – a snapshot is below.

 

• More than 75% of network traffic stays within the data center. Thus the trend to higher data rates and flattening of the data center network.
• The vertical market customer drives data center needs. In other words, if you’re a healthcare organization, your data center may look much different from a state/local government data center.
•  “Shadow IT” is driving change in local area networks (LAN) and data centers. Bring your own device (BYOD) forces company networks to be more open to the employees using them, but poses possible security issues for the IT department.
• Co-location is slowly becoming the norm for even smaller businesses due to the expenses associated with maintaining ownership of the data center.
• Many connectivity vendors were there and they seemed to be getting healthy traffic in their booths. Some that I visited were 3M, Brand-Rex, CommScope,Corning, Draka/Prysmium Group, Fujikura, HellermannTyton, Lynx Data Cabling,Methode, Ortronics and Telegärtner. All were showing either copper and fiber solutions (or both) for the data center.

Colocation Data Centers Structured Cabling Trends

Colocation Data Centers Structured Cabling Trends

By Tom Debiec and Lisa Huff

As companies look to embrace cloud computing or backup their existing data centers, many are evaluating colocation as an option.  With this increased demand, colocation data centers are popping up all over the world and becoming a larger part of the overall data center market.  In 2013, the colocation sector is expected to account for about 25-percent of the structured-cabling data center market. During the work to develop the structured cabling forecast for the soon to be released Bishop & Associates report, "Structured Cabling Technology and Market Assessment," we had the chance to talk to project managers that are responsible for implementing 10,000 - 20,000 sqft build-outs in colocation facilities. It was clear to us that a few key trends have emerged:

• Whenever possible contractors recommend the use of pre-terminated copper and fiber cabling.  The benefits of utilizing these components include cost reduction, on-time delivery and the project is easier to manage.
• Although they are installing MPO cassettes on some jobs the cost premium often scares customers away.
• More OM3 fiber is being installed than OM4.  The up-sell to OM4 is difficult since OM3 covers the distances that are typically seen in these facilities (300m at 10G).
• A majority of the copper cabling is being installed is Category 6. 

A typical colocation lease averages about eight years.  Since the clients don't know what their requirements will be in this timeframe, they are less likely to make decisions that "future-proof" the installation for reuse with upgraded active equipment.  Tight budgets further preclude the addition of higher performing cabling products.  They would prefer to re-cable in the future than to pay for it now.  Since many of these installations are based on Top-of-Rack (ToR) architecture, re-cabling is viewed as a much simpler thing to do than to install new equipment when the cabinets are stuffed full of cabling. In view of this, we project that Category 6A and Category 7 cabling will only see very slow growth and that OM3 will be the mainstay over the next few years.